Glossary.

Production – the concept of the film is developed from idea, to script, to filming to editing.

Marketing – publicity for the film in all countries of release to create interest/hype in the lead up to theatrical release.

Distribution – supplying the product/film to cinemas in hardware/software

Exhibition – the showing of the film to audiences

High Production Value - this is a high cost of money for the movie to be produced

Blockbuster - a 'big hit' movie that makes a lot of money

Above The Line Costs - above the line in advertising tends to refer to the type of media that you are using in a campaign, say for example you are choosing to advertise on TV this would be considered above the line advertising

Below the line - are things such as direct mailing and viral email campaigns

Media Conglomerate - describes companies that own large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet

Subsidiary - wholly or partially owned company that is part of a large corporation