Advantages of setting up a website instead of creating a tv advertisement.
- More people use the internet than watch tv.
- Provides exclusive of upcoming releases.
- Instant updates.
- Provides detailed information (more info on the website than you would be able to put into a tv ad).
- Viral marketing.
- Archive material (past projects)
- Awards/ Celebrations.
- History on the company (wouldn't be able to put that into a tv ad).
- Portholes for merchandise.
Task: Evaluate 'Working Titles' website commenting on what features make it particularly useful or interesting.
Working title have a large proffetional looking website with all different features, informing and entertaining accessories for the viewing audience.
The website includes games, preview clips, outakes, games and interviews, also a particular feature to the website is it's actors video logs throughout the films. This feature is specific to working title's website, the websitehelps people to findinformation on the making of the films, get them intrestedin theupcomingnewfilms and provide the 'behind scenes feeling' by having the actors log and have them lead you around etc.
The website includes games, preview clips, outakes, games and interviews, also a particular feature to the website is it's actors video logs throughout the films. This feature is specific to working title's website, the websitehelps people to findinformation on the making of the films, get them intrestedin theupcomingnewfilms and provide the 'behind scenes feeling' by having the actors log and have them lead you around etc.
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